You may have heard about delivering your ad via off-network impressions. Get the 411 on how it works and see some real-world examples!

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Remarketing is a powerful bottom-of-funnel marketing tactic that often gets confused with retargeting. Let’s take a quick look at why these two tactics are so easy to mix up (beyond the similarities of their names). Part of the challenge is that Google refers to remarketing as a way to reach past website visitors and app […]

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Digital marketers have been using remarketing and retargeting strategies for years. They’re an effective way to drive sales and build brand awareness with a highly targeted online marketing strategy. Let’s dive deeper into these concepts and take a look at how they can level up your online advertising strategies. Most businesses employ online advertising through […]

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