Would you rather pay $20 per conversion or $79? See how wasted impressions could be costing your campaign ROI.

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The term sales funnel refers to the steps of the traditional sales process from beginning to end. It’s usually presented as an inverted pyramid that shows the largest pool of potential buyers at the top and narrows to the most interested prospects. Visualizing a sales funnel can help marketers and salespeople determine what a prospect […]

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Many of your digital marketing efforts are probably fueled by cookies. Do you know what they are? Learn the ins and outs in this quick guide.

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Your tactics are only as strong as your weakest link… how’s your message? Value propositions are not just a list of features and benefits or the tangible product or service you deliver—they go much deeper. There are many traps you can fall into while creating your value proposition. Don’t mistake it for a slogan, and […]

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You may have heard about delivering your ad via off-network impressions. Get the 411 on how it works and see some real-world examples!

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