You’re ready to build your first behavioral-targeted audience, but what criteria should you use for behavioral segmentation? Here are 11 ways to leverage your data to find the perfect target audience. 1. Website Visits Gauge how often a user is visiting your site and target based on frequency. For example, run a reactivation campaign to […]

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Many of your digital marketing efforts are probably fueled by cookies. Do you know what they are? Learn the ins and outs in this quick guide.

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Customer experience, account-based marketing, and omnichannel experiences—what's it all mean for the modern veterinary B2B marketer? Get the breakdown here.

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