Expert Tips for Strategy, Marketing, and Sales Teams

Not all data is created equal. Find out where your data comes from—and which source is most effective for campaign success.

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When you’re leveraging paid advertising, do you know which KPIs are most important? Measure your success with these 6 indicators.

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Looking to give your inbound digital campaigns a jolt of energy? Check out these lead magnet ideas.

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So your conference plans are on hold, and you’re considering hosting a webinar to meet lead generation goals, spread brand awareness, or nurture your list. But how do you choose a topic that’s worth presenting? What makes a webinar worth your veterinary audience’s limited time? Here are a few ideas to jump-start your next webinar […]

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New to webinars? Don't miss these 10 tips to help make your webinars stand out.

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You should be looking at this metric for every marketing campaign you create.

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See how one midsize company in the veterinary space partnered with Brief Media to fuel a handraiser campaign and generate high sales conversions.

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What makes an email delivery unsuccessful? What triggers unsubscribes, bounces, and spam reports? Get a quick overview of the intricacies of your email deliverability report.

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If an email is sent but never seen, does it make an impact? Unlike the proverbial tree in the forest, nope. Try these optimization tips to help ensure your email is opened.

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If selling is an art, then a virtual sales demonstration is where art and technology collide. Try these 10 tips to ace the art of virtual selling.

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Have you ever had a high-impact piece of content that you knew your marketing machine should have gotten more from? It’s not too late! We’ve talked about remarketing as a key part of your digital marketing engine. This case study illustrates how it can be used as part of your shorter-term campaigns to create incredible […]

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The term sales funnel refers to the steps of the traditional sales process from beginning to end. It’s usually presented as an inverted pyramid that shows the largest pool of potential buyers at the top and narrows to the most interested prospects. Visualizing a sales funnel can help marketers and salespeople determine what a prospect […]

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Many of your digital marketing efforts are probably fueled by cookies. Do you know what they are? Learn the ins and outs in this quick guide.

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Digital capabilities are expanding horizons for B2B companies in the veterinary industry, enabling them to employ a B2B2C campaign structure to own conversations with both veterinarians and pet owners in a 360-degree manner. These web-based campaigns are less expensive than the direct-mail approach for B2B2C campaigns of the past, resulting in wider adoption in our […]

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You’re probably pretty familiar with the two primary business revenue models: business-to-business (B2B) and business-to-consumer (B2C). Most companies either sell their products or services to other companies or to an end user. But have you heard about B2B2C? It’s more relevant to your business than you might think. B2B vs B2C A B2B model focuses […]

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Virtual education is on the rise! Companies are executing online education through a variety of channels, including virtual trade show events, media-hosted webinars, and their own internally hosted webinars. In this webinar case study, see how a new company in the veterinary industry partnered with Clinician’s Brief to spread the word about their upcoming event—and […]

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A/B testing is one of the best strategies for optimizing your digital marketing. Get a quick overview of this simple approach and start using it today.

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Your tactics are only as strong as your weakest link… how’s your message? Value propositions are not just a list of features and benefits or the tangible product or service you deliver—they go much deeper. There are many traps you can fall into while creating your value proposition. Don’t mistake it for a slogan, and […]

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Retargeting is often confused with remarketing. Google (and the occasional marketer) refers to remarketing as a way to reach past website visitors and app users—this is really retargeting. Retargeting leverages the display network to serve ads to site visitors via website tracking cookies. Remarketing, on the other hand, leverages email for reengagement. Retargeting is often […]

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New to digital marketing? This case study will be right up your alley. See how a simple training video worked to convert 23 sales meeting requests.

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You may have heard about delivering your ad via off-network impressions. Get the 411 on how it works and see some real-world examples!

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It’s easy to get caught up in the marketing jargon. Or to feel lost in the complexities of the ever-evolving world of marketing tactics. Ultimately, as a marketer, you have two key tasks. The first is to understand consumer behavior. The second is to tell compelling stories that elicit a desired behavior. If you’re feeling […]

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Remarketing is a powerful bottom-of-funnel marketing tactic that often gets confused with retargeting. Let’s take a quick look at why these two tactics are so easy to mix up (beyond the similarities of their names). Part of the challenge is that Google refers to remarketing as a way to reach past website visitors and app […]

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