Brief Media, owner of the veterinary industry’s most essential clinical education and point-of-care products, today announced it has become VetMedux™. The rebrand comes on the heels of record growth for the company, which has transformed since its 2002 founding as a result of a series of strategic investments in data, technology, and clinical content.
VetMedux owns the market’s two leading brands, Clinician’s Brief® and Plumb’s™, which guide the most critical decisions in small animal medicine with expert-written, peer-reviewed information on clinical best practices, diagnosis and treatment, prescribing and dispensing, and pet owner education.
The company started as a print journal more than 20 years ago and has since evolved into an essential clinical workflow system, supporting veterinarians as they make diagnostic, treatment, and overall practice decisions.
“Two decades ago, when I first started Clinician’s Brief, the promise was that we would be so clinically important and yet so brief that we would become essential. I’m proud to say we accomplished that,” said Elizabeth Green, CEO and founder of Brief Media, now VetMedux. “Now, our ambitions are wider: To embed deeply in every practitioner’s workflow so we can help them make the critical—and at times exhausting and scary—decisions they make all day long.”
Although the company’s name has changed, its mission remains the same. Through innovative products and strategic partnerships, VetMedux aims to support veterinary professionals as they undertake the essential work of caring for patients and educating pet owners.
ABOUT VETMEDUX (FORMERLY BRIEF MEDIA)
Founded in 2002 by CEO Elizabeth Green, VetMedux develops practical, peer-reviewed educational content and point-of-care tools for more than 260,000 veterinarians worldwide. Under the leadership of a team of practicing veterinarians, the company’s two leading brands, Clinician’s Brief® and Plumb’s™, help guide the most critical decisions in small animal medicine while easing the stress of veterinary professionals as they care for pets and educate pet owners. Overall, VetMedux provides veterinarians with essential resources and practical tools designed to support them as they navigate the changing dynamics of clinical and professional life, in the practice and beyond.
*According to the 2020 Essential Media Study