Clinician’s Brief: The Podcast, a weekly podcast from the team of veterinary professionals behind Clinician’s Brief, has now opened advertising slots for industry partners. This weekly podcast presents insider tips and clinical guidance on the most relevant topics in veterinary medicine and boasts a rapidly growing veterinary audience.
Why Podcast Advertising?
Podcasts are one of the most popular content types on the market today. Across genres, podcast audiences are expected to grow 81% by 2022. Even better, data shows that out of all digital advertising methods, audiences respond most positively to podcast sponsorships, with 61% of listeners reporting they’ve paid for a product or service they’ve heard about in a podcast ad.
Related Article: Why Are Veterinary Podcasts So Popular?
How to Showcase Your Brand
Now, you can tap into the loyalty of podcast listeners through the new sponsorship tiers available for Clinician’s Brief industry partners.
With 3 podcast sponsorship tiers and weekly opportunities for promotion, Clinician’s Brief: The Podcast can help you spread the word about your product or service.
Podcast Sponsorship Opportunities
Whether you’d like to develop your own podcast episode or simply provide a sponsor message, you’ll find a sponsorship opportunity that fits your needs.
| Tier | Content | Details |
| Tier 1 | Interview with sponsor-provided KOL on topic of their choosing | Brief Media assists with podcast development and hosts content and accompanying ads on the podcast landing page and listening services. Emails, newsletter features, and social posts are available for promotion. Space is limited to one partner per month. |
| Tier 2 | Audio sponsor message | Your prepared promotional message is read during the podcast episode by the podcast host. An additional sponsor mention is included at the end of the podcast. Brief Media hosts content and accompanying ads on podcast landing page and other podcast listening services. |
| Tier 3 | Ads on podcast page | Sponsor-provided banner/native ad creative displayed on cliniciansbrief.com podcast landing page. |
Spots are limited! Contact your account executive today to get started on a podcast advertising plan for your brand.